Job Summary:
Primary responsibilities include all Media Management (Traditional & Digital) to create and maintain a presence for our brands. The role is to implement marketing media and communication strategies across all media platforms. This includes the development of original content and suggesting creative ways to attract more customers and promote our brands.
This employee is responsible for planning, developing, and directing all media marketing efforts for the company’s brand(s) while executing the department’s marketing objectives under the direction of the Department Head.
Key Responsibilities:
- Act as an Ambassador for the brand, both internally and externally
- Analyzing the brand and current strategy and highlighting areas of weaknesses or conflicting messages.
- Develop monthly Media calendars, inclusive of optimal posting schedule, with relevant budget, considering web traffic and customer engagement metric.
- Media Management through placement, and monitoring across relevant channels, including monthly evaluations of layout and content.
- Leveraging technology to support in the development of marketing plans and brand strategy to increase brand awareness, and to ensure that all subsequent activities align with the goals of the brand.
- Measure effectiveness of online campaigns against targets, and recommend improvements
- Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
- Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.
- Working closely with all parts of the company to meet brand commercial goals
- Developing and sustaining strong working relationships with external stakeholders.
- Developing high quality and effective marketing materials that align correctly with the overall brand strategy.
- Work closely with Brand Team to support LRM initiatives, and promotions with consistent digital exposure.
- Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth.
- Preparing PR articles for special events and PR appearances to represent the brand(s).
- Managing Customer Complaints received via digital channels ensuring that restaurant teams are notified and actively engaged in resolution.
Job Requirements:
- Bachelor’s Degree in Marketing, New media or relevant field
- Knowledge in multiple social media platforms
- In-depth knowledge of SEO, keyword research and Google Analytics
- Familiarity with online marketing strategies and marking channels
- Ability to gasp future trends in digital technologies and act proactively
- Multitasking and analytical skills
- Willing to work 80% in store and 20% on the road
Skills:
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Multi-tasking, team leadership, organization, time management
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Clear communication, customer service, decision-making, and problem-solving